by loruscat » Tue Apr 25, 2017 8:03 pm
here is a collection of surfer magazines that is on an auction in Southern California - it ENDS MAY 7, 2017 2 PM PDT
SIZE: 8.5" x 11"
DESCRIPTION
You are bidding on 11 issues of SURFER Magazine. Includes a letter to the editor printed in magazine from the owner of these magazines. Surfer_Volume_1_issue_1 Surfer_Volume_2_issue_1 Surfer_Volume_2_issue_2 Surfer_Volume_2_issue_3 Surfer_Volume_2_issue_4 Surfer_Volume_3_issue_1 Surfer_Volume_3_issue_2 Surfer_Volume_3_issue_3 Surfer_Volume_3_issue_5 Surfer_Volume_4_issue_2 Surfer_Volume_4_issue_3 Includes a letter of authenticity re: letter to the editor from the owner of the magazines.
CONDITION
8 out of 10 Good. Normal wear and tear from 60 years. In above average condition considering the time frame. Lightly worn edges. Some minor small negligible page wear. Some edges scuffed.
MEDIUM
Magazine stock
PROVENANCE
Includes a letter of authenticity re: letter to the editor from the owner of the magazines. Flagship surf magazine published monthly out of San Juan Capistrano, California, founded in 1960 by surfer-artist-filmmaker John Severson; the longest continuously published surf magazine, and sometimes referred to as the "Bible of the sport." Severson was a high school teacher with two surf films to his credit when he began to write and design The Surfer, a 36-page, black-and-white, horizontally formatted marketing piece for Surf Fever, his third movie. He sold 5,000 copies, enough to convince him to produce The Surfer Quarterly in 1961. Often labeled as the first publication of its kind, Surfer was in fact preceded by at least two other short-lived surf magazines. Color pages were introduced in 1962, as Severson stepped up to a bimonthly publishing schedule (monthly issues were introduced in 1978), and the name was shortened to Surfer in 1964. Surfer was firmly established as the sport's leading voice by the mid-'60s, fending off challenges from a half-dozen other California-based surfing magazines, and serving as a template for a small but growing number of surf magazines around the world. For several years, the magazine's tone and layout were fairly conservative, with a features mix consisting almost entirely of travel articles, contest reporting, surf spot profiles, big-wave pictorials, and surfer interviews. Severson was pictured in a "meet the staff" page wearing a coat and tie, and the magazine often railed against gremmies and hodads and others who didn't adhere to the surf industry's rigid "clean-up-the-sport" dictums. Severson hired knowledgeable surf writers (including Bill Cleary, Craig Lockwood, and Fred Van Dyke), top photographers (Ron Church, Ron Stoner), and first-rate graphic designers (John Van Hamersveld, Mike Salisbury). Surfer produced the best comedy of any '60s-era surf magazine, with Rick Griffin's Murphy cartoon series, and the fictitious rants of JJ Moon, self-appointed "number-one surfer in the world." John Witzig's 1967 essay, "We're Tops Now," proclaiming Australian surfing superiority over the Americans, went on to become the sport's single best-known article. Surfer's biggest transformation came in 1968, after Severson hired Drew Kampion to not only edit the magazine but make it relevant to the times. Kampion, an outspoken 24-year-old Buffalo-born journalist, took Surfer deep into the counterculture for three years, with anticontest articles, drug references, environmental features, oblique fiction pieces, and free-verse poetry. Severson sold Surfer in 1972 to For Better Living Inc., and handed over publishing duties to editor-writer Steve Pezman, who remained with the magazine for two decades. (Pezman would later found the San Clemente–based Surfer's Journal.) -- courtesy Matt Warshaw's Encyclopedia of Surfing