Back in 1952 Jack O'Neill pioneered the first neoprene wetsuit in the unforgiving waters of Northern California. Soon after, he opened the very first "Surf Shop" in history. 60 years and countless industry firsts later, O'Neill's commitment to leading innovation continues stronger than ever. Researching the best materials, developing the latest in feature benefits and challenging the world's best athletes to put them to the test in the harshest conditions imaginable has been our mission: Since the Beginning. Rider Developed. Rider Proven.