UK Eco Fashion Brand up for Best New Brand at ISPO 2011

An eco fashion brand from the Isle of Wight has been nominated for a major brand award in 2011.

Rapanui, an eco fashion brand set up by two surfing brothers has been nominated for the BrandNew awards at ISPO 2011. The BrandNew awards have been considered a barometer of future trends and will celebrate its 20th anniversary at ISPO 2011.

The competition aims to give young companies with products in the field of sport and eco-design a platform on which they can present to the market. ISPO has since developed into the single most important event in the action sports calendar for brands, retailers and athletes alike, showcasing the latest innovations within the industry.

Rapanui is nominated for its innovation in product and communication design. Rapanui uses organic natural fabrics, ethical manufacture and wind power in manufacture. The brand has developed traceability maps for every part of the supply chain for individual products so visitors to the Rapanui website can find out exactly where and how their clothing is made. The brand has also developed eco labels for their clothing so customers can shop quickly, with a conscience.

You can vote for Rapanui at:

ISPO - http://www.ispo-brandnew.com/Hottest_Brands.aspx

Just click the "like" button next to Rapanui.