any tips on dealing with inhaling water?

Hallo
I have just taken up this marvelous sport, and while the rare times i catch waves are awesome, I have spent many unhappy times rolling around in breakers snorting up bits of the north atlantic, and generally getting battered about. Does anyone have any tips on avoiding water leaking into the lung/nose/throat department? I usually find trying to hold my breath tricky while three tonnes of wave is forcing itself up my nose! and am a bit tired of gargling this stuff
I'm wondering how folks cope out in deeper water? a nose clip is an option but no doubt will be laffed off the beach 


