What's it all about? - Or 'Form Follows Function'

I have a bit of a question - well sort of - I already know how a lot of people on this forum think about this, but I thought I'd ask anyway:
I have a Rip Curl wetsuit - I have it because it was only £80 brand new from a stock liquidators. I have an animal board bag because it offered the best protection for my board. I can't even tell you what my board is ie. who shaped it etc.
The thing is, I don't care about what it is as long as it does the job well. When I went to buy my board, I looked at shape, size etc. When I looked for my suit I went for one that fitted properly and would keep me warm. When I went for a bag, I went for the one that would protect my board best.
Does anyone else not give a damn about anything other than how something performs?
Lots of people seem to say - I've got a <insert brand name here> board. When in effect what they have is a board that has been shaped by someone, who has then been paid by a corporate company to put their logo on it.
I'm not saying that I wouldn't have a branded board/ suit etc. because I do, but not because of the brand.
This is turning into a bit of a rant, but I seem to be getting wound up by this this morning.
I went surfing with a friend of a friend once. He pulled his pristine Aloha mini-mal from his pristine board bag. He got suited up in his pristine top of the range billabong wetsuit.
I pulled on my 15 year old quicksilver wetsuit with all the holes in it, and took my battered shortboard with repaired dings everywhere out of my old knackered bag.
I had a great session ripping it up while he actually walked up and down the beach posing - no really - when I got out he wasn't even wet!
WHY?
(sorry for ranting!)
I have a Rip Curl wetsuit - I have it because it was only £80 brand new from a stock liquidators. I have an animal board bag because it offered the best protection for my board. I can't even tell you what my board is ie. who shaped it etc.
The thing is, I don't care about what it is as long as it does the job well. When I went to buy my board, I looked at shape, size etc. When I looked for my suit I went for one that fitted properly and would keep me warm. When I went for a bag, I went for the one that would protect my board best.
Does anyone else not give a damn about anything other than how something performs?
Lots of people seem to say - I've got a <insert brand name here> board. When in effect what they have is a board that has been shaped by someone, who has then been paid by a corporate company to put their logo on it.
I'm not saying that I wouldn't have a branded board/ suit etc. because I do, but not because of the brand.
This is turning into a bit of a rant, but I seem to be getting wound up by this this morning.
I went surfing with a friend of a friend once. He pulled his pristine Aloha mini-mal from his pristine board bag. He got suited up in his pristine top of the range billabong wetsuit.
I pulled on my 15 year old quicksilver wetsuit with all the holes in it, and took my battered shortboard with repaired dings everywhere out of my old knackered bag.
I had a great session ripping it up while he actually walked up and down the beach posing - no really - when I got out he wasn't even wet!
WHY?
(sorry for ranting!)