Denting and Chipping

So, my new short board pressure dents like crazy. its real annoying, almost as if the shaper like didnt add a coat of protectiveness to the board? i mean, my friends board which is the exact same thing just longer is practically bullet proof, and my board which is 8 inches shorter dents just from popping up. What can i do about this? theres also one dent and only one dent from some kooks elbow on the bottom. they arent like huge dents, but they are long wide and annoying. not deep, but they're still there. what should i do about them? also, theres a tiny chip on the tail of it, and its a swallow tail. i know i should get this one fixed, but i was wondering how much it wouuld run me