Social Conditioning in Surfing
absolutelyAncient Hawaii, ancient solid wooden boards certain types reserved for Royalty and lesser noble , other types for the ordinary Hawaiians, right through from Paipo to the grand boards. Social conditioning by Taboos and and enforce by various forms of death. Fear of punishment
Missionaries come social conditioning by new taboos fear of "God" and being naked and shamed. Surfing almost dies.
Revitalisation of surfing beach boys style holidaying mainland Americans annex the country and begin to take up "surfing"
Gaining the $$ by teaching rich tourists to surf or have the experience ( what has changed?)
Surfing in Australia hollow toothpick surf skis some could ride them standing rather than sitting, control of the beaches to prevent drowning quasi military control. Social conditioning lifesavers hold the power conform
Beat generation surfing in California a non conformist activity enforced by the surfers initiation rites in order to belong (Social conditioning them and us.)
Clothing and behaviours war surplus great coats duffel coats absolute avoidance of wearing suits or establishment clothes.
!956 in Australia Californian lifeguard team arrives demonstrates Californian longboarding, malibus , the take up of "surfing lifestyle" and behaviour.
You want to be a surfie behave like this for acceptance, board factories and clothing manufacture begins home made industry expands and becomes the entities of Ripaquikbong etc, lifestyle begins to sold outside surfing Lifestyle envy program.
Corporate take overs and selling out to multinational or becoming one yourself. TV and media advertising further selling to the masses.
The lifestyle selling program reaches everywhere, fashion attitude and sales based on selling to the least discriminating market, puberty stricken kids needing to belong.
All true .
But in this you have a choice, buy because you need a wetsuit or some surfing equipment and a certain type fits your need or buy because it's fashion.
Applies to the entire spectrum of surfing supplies. If you can look beyond the advertising you might make a reasoned choice.
As to what you do on a wave I hear the learners and the young surfers wanting to do the aerial or whatever of the market program.
Sad but true but I have as strong belief that many who discover the underlying essence of surfing eschew the fashion forum and go their own way.
Then those surfers do what they want to do be what they want to be, and do what ever manoeuvre for their own reasons ( CHOICE).
IF you were of the the cashed up appreciative demographic that Roy would like you to be in, he is working to socially condition you to the qualities he ascribes to his boards, and you would ride in the fashion the craft dictates. Roy's bank account would be rightly enhanced and his lifestyle supported.
All appropriate,
Finally are any of the surfing schools of thought entire correct? NO! IS any superior? NO. Are any governed by marketing forces ? All of them but only to the extent you choose.
Even the Luddite who retreats to a cave is effected by social conditioning ( Stimulus response conditioning Response = run away).
End of rant thank you!
